E-commerce businesses need consistent management of product listings. An excellent product portfolio attracts customers and establishes the brand image. Companies try to find cost-effective solutions for representing consistent product catalogues. Hiring models for each product shoot can be costly for a huge amount of products. Ghost mannequin photography is one such solution, allowing businesses to showcase products without the need for professional models. Other ways for enhanced product presentation do not require professional models to display the products.”
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Many brands use mannequins to display their products for marketing purposes. It not only saves the photography production budget but also saves a lot of time. Ghost mannequin photography is a widely preferred photography option for online businesses. Photographers take mannequin shots from multiple angles and give a dynamic product presentation. Ghost products photographs help enhance the brand image with a professional appearance. Moreover, it gives flexibility in the display options for unique and creative shots.
What is Ghost mannequin photography?
Ghost mannequin product shooting uses mannequins to display the products and capture product images. Editors remove the mannequins through software tools in postproduction. Ghost mannequin photography creates a hollow effect, as if someone is wearing the garment. This ‘invisible model’ effect makes the product presentation look professional and appealing. Ghost mannequin photographs are also called ghost product photographs. This photography style displays detailed visuals of the product’s fitting and helps customers with purchase decisions.
What types of products are displayed on ghost mannequins?
Ghost mannequin photographs can display garments, accessories, and jewelry. However, photographers most widely use a photography mannequin to portray clothing items with an invisible effect. Many fast-fashion brands and e-commerce businesses consistently use mannequins to display a huge range of products on their sites.
Who uses Ghost product photos?
Fashion and lifestyle brands frequently use ghost mannequin shoots to create professional-looking marketing materials. Similarly, online businesses selling clothing, accessories, and jewelry rely on ghost mannequin photography to enhance their product presentation. Many e-commerce businesses opt to hire professional ghost product photographers as a cost-effective solution for managing product listings. In addition, e-commerce managers integrate effective marketing and product presentation strategies into the ghost mannequin photoshoots
What are the steps in a ghost mannequin photoshoot?
Photographers put the garment or other products on a mannequin and style it. Movable mannequins give more flexibility to the product styling. Ghost product photography is usually done on a clean background to give emphasis on the product and avoid visual distractions. Photographers set up cameras in multiple angles for dynamic product images.
Ghost product shoots do not need additional time for the set up and make-up of models. Hence, photographers can create multiple product images within a few hours. Ghost mannequin photographers work closely with professional editors to refine the product images. Using high-end software, editors then digitally remove the mannequin and create a hollow effect inside the garment.
Why do businesses prefer ghost mannequin shoots?
A ghost mannequin shoot creates dynamic images from multiple angles. It helps customers visualize how the product looks on a human figure. The shooting process does not require professional models. Hence, businesses can save on their production budget without compromising on the product presentation. This photography style helps photographers create many images within a few hours, therefore streamlining the production flow. As a result, it aids in consistent product list management for the fast-changing e-commerce sites.
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