Marketing product photography encompasses various techniques and styles depending on the different marketing aims and criteria of budgets. The majority of the companies have chosen the ghost mannequins for their product photography since it avoids unnecessary expenses of hiring models. Ghost mannequins are most probably used for clothing products with the purpose of creating an unseen visual illusion. Diverse angles are employed to take the images to enhance detailing of the products and build customers’ confidence. This report would emphasize on the key elements that contribute to the advantages of using ghost mannequin for photography.
Why do businesses use ghost mannequin?
Online stores require to list a large number of products with appropriate images and the entire process of shooting for the products is time and budget concerning. Businesses use ghost mannequin for photography to avail the benefits it offers. First of all, ghost shots are less time consuming and do not require professional models. The product photography can be completed quickly with professional photographers and essential equipment. Hence, it saves a lot of money which is a great deal for any business. Ghost mannequin is shot from different angles and it allows flexible options of display with separate top and bottom parts of garments that can be joined by editing. In other words, this type of photography creates professional images to maintain a consistent listing process on the ecommerce sites and shopping platforms.
How does ghost product photography upgrade online fashion stores?
Expert photographers make use of the suitable industrial factors to make the most out of ghost mannequin for photography. The illustration appeal is measured the nearly everyone alongside maintaining a burly concentration to the facts to gratify the customers’ preference. Some beneficial aspects of ghost product photography are described below.
Lighting and camera angles to ensure details and visual appeal –
This type of photography is done from manifold angles to give thorough visual in sequence of the products. Ghost mannequin for photography creates an imperceptible illusion, for which solid illumination is ensured to get the best edited results with shadow effects.
Consistency of photographs and product listing –
This type of photography does not involve models and unique poses and rather focuses on simplistic shots. Hence, it helps maintain a consistent visual appeal where the customers can better analyze the details and compare between the items. A uniform shot process is maintained that helps with consistent listing with clear view and professional appeal.
Time and cost efficiency –
Ghost product photography eliminates the need for professional models and hence additional cost is saved. Professional photographers along with a well-equipped studio can shoot a large number of products within a few hours that generate a massive workflow. Online fashion stores deal with a large pool of products where time and cost efficiency contribute to greater business success.
Enhanced product presentation to increase customers’ trust –
Online stores get to present their products in a highly flexible manner as the images of ghost shoots can be edited according to the display needs. Different factors such as depth, dimension, lighting and details and fabric are considered to establish trust among the customers and influence their purchase decisions.
